Planless Travel is a modern travel brand built for people who care more about how a place feels than how many sights they check off. I created a full brand package, including logo systems, typography, color palette, and a comprehensive brand book and style guide that defines the visual and tonal direction across platforms. The project also included a reusable suite of Instagram templates designed for storytelling, flexibility, and long-term content consistency, allowing the brand to scale while maintaining a cohesive, intentional presence.